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Jameson Ambassador, East
Hailing from Dublin, Ireland, Darragh took up the role of Jameson Brand Ambassador in Canada in September 2019 having previously been the Jameson Brand Ambassador for Paris, France.
Darragh has a depth of knowledge on Whiskey from grain to glass and has had the privilege of being trained by all three Masters at the renowned Midleton distillery, including Master Blender Billy Leighton. This allowed him to play a significant role in promoting the wider Irish Distillers Whiskey portfolio at Whiskey fairs across France, most notably at Whisky Live Paris and Lyon Whisky Festival. His work in France culminated in his nomination for Most Influential Brand Ambassador in 2019 by Cocktail Spirits France.
His career in the drinks industry commenced almost five years ago when he began working part time as a Visitor Experience Guide at the Guinness Storehouse, Dublin during his university studies in psychology. He then had the opportunity to work in the Open Gate Brewery, at St. James’ Gate, educating consumers on the range of experimental beers that were being developed and produced.
Darragh has the ability to engage a range of consumers both adorers and those new to Whiskey. He is also known for sharing his passion for spirits and helping others to appreciate the history, heritage and unique production process of Irish Whiskey.
Having lived in Canada previously as an exchange student in Montreal, Darragh is delighted to be back once again, this time spreading the love for one of the world’s most famous Irish Whiskeys.